STOCKHOLM

International Business Leader with in-depth experience in sales and marketing integration, category management, consumer insight and product development from the Beauty Industry. With a long international career in L’Oreal and Oriflame as well as from start-ups in the same industry, Mimmi’s passion lies in disruptive growth and/or turnaround of Businesses, Brand building, Marketing and Culture & People management and have proved excellent track record in these areas in L’Oreal in Sweden, Paris and London as well as in Oriflame globally.

LONDON & STOCKHOLM

A highly motivated results driven entrepreneurial leader with extensive experience in General Management, Marketing, Sales functions and Digital integration.  A passionate beauty expert always searching for innovative new businesses and supporting fresh ideas, technologies, and processes to challenge and improve the status quo. An expert at managing customer and consumer relationships to develop true added value to both parties. Proven ability whilst working for L’Oreal in product development, brand marketing, distribution and in managing customer / product portfolios in domestic and international markets.

STOCKHOLM

A long career path with International beauty companies marked by consistent involvement in marketing, product development and leadership. Broad experience with diverse market conditions and product life cycles, including the development of brands in new markets, the turning around of negative trends in some markets, and the pure growth of several global brands in established markets. This valuable experience and network is now used to help people and organisations succeed through recruitment and coaching.

PARIS

24 years experience of Executive business leadership in the cosmetic industry for L'Oreal. Worked across strategic markets including International Headquarters in France, South America, Japan, Middle-East, UK, Nordics and Africa with a strong track record in business turnaround.  Board member of a Nordic beauty retailer and private investor.  Frederic has a unique ability to identify core strategic opportunities and through flawless execution has achieved fast business growth repeatedly.

Expertise in strategy creation, change management, digital transformation, organisation, media strategy, and product development. 

LONDON

20 years experience in leadership roles across Omni-Channel, CRM, and digital.  This includes working for both local and international brands including Microsoft, The Arcadia Group, and Marks & Spencer.  Experienced at board level, with a proven track record in successfully building and leading teams, which has resulted in the launch & development of Omni-Channel businesses both in UK and Internationally.  

Expert in creating strategies that have delivered success in every aspect of an Omni-Channel business, incl customer experience, online marketing, and ECOM.  All of this has been underpinned by the experience of how to gather and develop insight to ensure a business is customer led.

DUBAI

A multidimensional marketer with an international career spanning over 23 years in Europe and the Middle East. Nina holds a strong track record of successful implementation of transformational marketing strategies. She has an in depth knowledge on how to design and deploy operational strategies across multiple channels. Nina has worked for leading FMCG brands Coca-Cola, L’Oréal, Coty, and Danone and is an expert in insight driven brand strategy implementation, concept development, innovation process management, shopper marketing and distributor management.  Has excellent knowledge of health and beauty, infant nutrition, electronics and beverages categories.

STOCKHOLM

Fredrik is a coach in business and culture, helping individuals, teams and organisations to succeed. He has a broad background from strategic and operational roles in different industries – primarily in the FMCG segment at Coca-Cola and L’Oréal. Fredrik is currently also active at the Great Place to Work Institute helping companies to develop, sustain, and recognize high-trust, high-performing workplace cultures.